Messaging has change into the bottleneck for progress in web3. The dearth of a local messaging protocol prevents apps from speaking with their customers.
At this time, web3 apps talk with customers on Discord & Telegram. However these social networks aren’t web3 native. My Telegram username isn’t linked to my pockets. Understanding a chat person is similar who purchased an NFT stays elusive however vital.
These communities don’t assist new app builders with person consciousness. So builders stuff wallets filled with airdropped tokens. They hawk their wares by stuffing them into strangers’ pockets, which is problematic. These airdrops are a novel type of spam for each customers & wallets.
The issue extends past advertising and marketing & group constructing. Product notifications (your NFT has a brand new provide), buyer help (right here’s the right way to switch your tokens into our liquidity pool), and peer-to-peer messaging inside an software (hey, buddy) – none are attainable at the moment in a crypto-native manner.
Merchandise work round this limitation by linking present communication techniques to pockets addresses like electronic mail addresses, or Discord & Telegram handles. Some use machine studying to establish profile photos throughout providers to canonicalize person identities – little question intelligent. However these are sub-optimal as a result of the underlying issues stay.
Each new software program period has its messaging protocol. IRC within the Nineteen Eighties. Immediate messenger within the Nineteen Nineties. SMS within the 2000s. WhatsApp, Telegram within the 2010s. There might be a brand new messaging protocol native to the web3 period.
When web3 messaging arrives, customers will ship billions of personal messages to one another. Customers inviting others will welcome the following hundred million customers to web3. Functions received’t path far behind sending product, advertising and marketing, & help messages.
Messaging protocols are oxygen for startups & customers alike. It’s time web3 had its personal.